{"id":9483,"date":"2022-06-30T17:41:45","date_gmt":"2022-06-30T15:41:45","guid":{"rendered":"https:\/\/www.institut-repere.com\/info\/?p=9483"},"modified":"2022-07-06T14:22:24","modified_gmt":"2022-07-06T12:22:24","slug":"le-marketing-de-la-transition-professionnelle","status":"publish","type":"post","link":"https:\/\/www.institut-repere.com\/info\/le-marketing-de-la-transition-professionnelle\/","title":{"rendered":"Le marketing de la transition professionnelle"},"content":{"rendered":"\n<p><strong>Avec Sonia Boisdur<\/strong><\/p>\n\n\n\n<p>Ceux qui sont pass\u00e9s du salariat \u00e0 l\u2019entrepreneuriat le savent bien, le chemin est long et sem\u00e9 d\u2019embuches. Il ne suffit pas d\u2019\u00eatre us\u00e9 par votre carri\u00e8re en entreprise. Une profonde motivation pour le nouveau m\u00e9tier que vous souhaitez exercer est indispensable et seule la passion vous donnera l\u2019\u00e9nergie de faire face aux obstacles. Si les cl\u00e9s de la r\u00e9ussite sont nombreuses, l\u2019une des plus importante est votre marketing. C\u2019est ce qui ressort, entre autres, de mon entretien avec Sonia Boisdur, dont voici les points cl\u00e9s de notre \u00e9change.<\/p>\n\n\n\n<p>Sonia est une jeune Maman dipl\u00f4m\u00e9e d\u2019\u00e9cole de commerce. Son d\u00e9but de carri\u00e8re dans les fonctions marketing de grandes maisons du luxe lui permet de nourrir sa cr\u00e9ativit\u00e9, son dynamisme et son gout pour le travail en \u00e9quipe. Mais au bout de quelques ann\u00e9es, l\u2019inertie de la grande entreprise g\u00e9n\u00e8re chez Sonia beaucoup d\u2019ennui et la conduit au \u00ab&nbsp;bore out&nbsp;\u00bb.<\/p>\n\n\n\n<p>Sonia profite de cette rupture professionnelle pour faire un bilan de comp\u00e9tences qui d\u00e9bouche sur une phase d\u2019introspection. De nature curieuse, elle se livre aussi \u00e0 une exploration du monde. Si \u00ab&nbsp;ne rien faire est ultra productif&nbsp;\u00bb, c\u2019est aussi une phase d\u2019apprentissage de la patience.<\/p>\n\n\n\n<p>C\u2019est \u00e0 l\u2019occasion de la d\u00e9couverte du design thinking que les choses s\u2019acc\u00e9l\u00e8rent. Sonia se forme pour devenir facilitatrice en design thinking. Tr\u00e8s vite, son intuition la guide vers le m\u00e9tier de coach professionnel. A l\u2019occasion d\u2019une session d\u00e9couverte \u00e0 l\u2019<strong>Institut Rep\u00e8re<\/strong>, Sonia est s\u00e9duite par l\u2019approche tr\u00e8s solide et authentique du coaching, puis par la flexibilit\u00e9 du parcours et s\u2019engage dans la <strong>formation de coach professionnel<\/strong>. \u00ab&nbsp;Chez Rep\u00e8re, il y a beaucoup de fond et pas de paillettes&nbsp;\u00bb&nbsp;!<\/p>\n\n\n\n<p>Forte d\u2019une dynamique r\u00e9seau parfaitement orchestr\u00e9e, les premiers coachings s\u2019enchaines avec succ\u00e8s. Si le d\u00e9but d\u2019activit\u00e9 est tr\u00e8s encourageant, la dynamique collective manque au plein \u00e9panouissement de Sonia. Elle d\u00e9cide alors de s\u2019associer avec Lara Hernandez pour cr\u00e9er <a href=\"https:\/\/www.ma\u00f1ana-learning.com\/\">Ma\u00f1ana<\/a> pour aider \u00e0 d\u00e9bloquer les dynamiques collectives pour&nbsp;<strong>mieux collaborer<\/strong>&nbsp;et <strong>communiquer en \u00e9quipe<\/strong>. Si le talent, le dynamisme et les solides comp\u00e9tences de Sonia constituent les fondations de la r\u00e9ussite de son entreprise, sa culture marketing et sa ma\u00eetrise des r\u00e9seaux sociaux en nourrissent le d\u00e9veloppement.<\/p>\n\n\n\n<p>Suivez l\u2019exemple de Sonia sur <a href=\"https:\/\/www.linkedin.com\/in\/sonia-boisdur?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BYUkJXpUfQ1m4mAm6AzQHmA%3D%3D\">LinkedIn<\/a> et inscrivez-vous \u00e0 sa lettre d\u2019information&nbsp;: <a href=\"https:\/\/soniaboisdur.substack.com\/\">https:\/\/soniaboisdur.substack.com\/<\/a><\/p>\n\n\n\n<p>Pour en savoir plus sur Sonia Boisdur : https:\/\/www.soniaboisdur.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec Sonia Boisdur Ceux qui sont pass\u00e9s du salariat \u00e0 l\u2019entrepreneuriat le savent bien, le chemin est long et sem\u00e9 d\u2019embuches. Il ne suffit pas d\u2019\u00eatre us\u00e9 par votre carri\u00e8re<\/p>\n","protected":false},"author":5,"featured_media":9484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[383],"tags":[],"class_list":["post-9483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nos-clients"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le marketing de la transition professionnelle - Institut Rep\u00e8re<\/title>\n<meta name=\"description\" content=\"Le marketing de la transition professionnelle - Institut Rep\u00e8re\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.institut-repere.com\/info\/le-marketing-de-la-transition-professionnelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le marketing de la transition professionnelle - 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