{"id":5614,"date":"2014-06-28T15:29:13","date_gmt":"2014-06-28T13:29:13","guid":{"rendered":"https:\/\/institut-repere.com\/info\/2014\/06\/28\/vendre-ses-prestations-ed-2014-joel-guillon\/"},"modified":"2022-02-03T08:43:47","modified_gmt":"2022-02-03T07:43:47","slug":"vendre-ses-prestations-ed-2014-joel-guillon","status":"publish","type":"post","link":"https:\/\/www.institut-repere.com\/info\/vendre-ses-prestations-ed-2014-joel-guillon\/","title":{"rendered":"Vendre ses prestations Ed 2014,, Joel Guillon"},"content":{"rendered":"<p><strong>Jo\u00ebl Guillon, nouvelle \u00e9dition 2014. Eyrolles.<\/strong> Tout le monde ne s&rsquo;improvise pas super vendeur. Pour Jo\u00ebl Guillon, convaincre un prospect est plus une affaire de processus que de comportement. L&rsquo;entretien de vente est une pi\u00e8ce de th\u00e9\u00e2tre sociale hyper codifi\u00e9e et ritualis\u00e9e dont il s&rsquo;agit de bien ma\u00eetriser les r\u00e8gles. Peu importe votre charisme ou votre roublardise, il suffit de mettre en sc\u00e8ne efficacement vos entretiens, en fonction de la nature du service que vous avez \u00e0 offrir. \u00c0 l&rsquo;instar d&rsquo;un v\u00e9hicule, l&rsquo;entretien de vente se conduit ; et ce pilotage ne peut s&rsquo;av\u00e9rer gagnant que gr\u00e2ce \u00e0 un apprentissage pr\u00e9cis. Il s&rsquo;agit d&rsquo;un acte social codifi\u00e9 qui s&rsquo;apparente \u00e0 un jeu de semi-improvisation et suppose de se confronter \u00e0 la r\u00e9alit\u00e9 de la vente : tel est le secret de l&rsquo;efficacit\u00e9.<\/p>\n<p><strong>Biographie de l&rsquo;auteur : <\/strong>Jo\u00ebl Guillon est consultant ind\u00e9pendant depuis 1994. Sp\u00e9cialiste de l&rsquo;am\u00e9lioration des entretiens de vente, il intervient aupr\u00e8s des forces de vente des plus grandes soci\u00e9t\u00e9s. Il a mis au point une m\u00e9thode utilis\u00e9e aujourd&rsquo;hui par de nombreux freelances.<\/p>\n<p><strong>Les formations de Jo\u00ebl Guillon chez Institut Rep\u00e8re<\/strong> : \u00ab\u00a0<a title=\"D\u00e9couvrir son excellence en action avec Joel Guillon\" href=\"https:\/\/www.institut-repere.com\/Formations\/decouvrir-son-excellence-en-action.html\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00e9couvrir son excellence en action<\/a>\u00a0\u00bb\u00a0 et \u00ab\u00a0<a title=\"Vendre ses prestations avec Joel Guillon\" href=\"https:\/\/www.institut-repere.com\/Formations\/vendre-ses-prestations.html\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00e9finir son offre et sa d\u00e9marche commerciale pour vendre ses prestations<\/a>\u00a0\u00bb<\/p>\n<p><strong>Articles :<\/strong> <a title=\"Rencontre avec Joel Guillon, le r\u00e9v\u00e9lateur d'excellence\" href=\"https:\/\/institut-repere.com\/info\/2013\/03\/29\/joel-guillon-revelateur-d-excellence\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rencontre avec Joel Guillon, le r\u00e9v\u00e9lateur d&rsquo;excellence<\/a>, par Sandra Coutoux ; \u00ab\u00a0<a title=\"D\u00e9couvrir votre excellence en action par Joel Guillon\" href=\"http:\/\/pnl-info.typepad.com\/pnlweblog\/2006\/08\/decouvrez_votre.html\" target=\"_blank\" rel=\"noopener noreferrer\">Sachez \u00eatre rep\u00e9r\u00e9 et distingu\u00e9 par ceux qui ont besoin de votre excellence<\/a>\u00ab\u00a0, sur le blog PNL-INFO<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jo\u00ebl Guillon, nouvelle \u00e9dition 2014. Eyrolles. Tout le monde ne s&rsquo;improvise pas super vendeur. Pour Jo\u00ebl Guillon, convaincre un prospect est plus une affaire de processus que de comportement. L&rsquo;entretien<\/p>\n","protected":false},"author":1,"featured_media":5613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[316],"tags":[],"class_list":["post-5614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vendre ses prestations Ed 2014,, Joel Guillon - Institut Rep\u00e8re<\/title>\n<meta name=\"description\" content=\"Tout le monde ne s&#039;improvise pas super vendeur. Pour Jo\u00ebl Guillon convaincre un prospect est + une affaire de processus que de comportement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.institut-repere.com\/info\/vendre-ses-prestations-ed-2014-joel-guillon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vendre ses prestations Ed 2014,, Joel Guillon - Institut Rep\u00e8re\" \/>\n<meta property=\"og:description\" content=\"Tout le monde ne s&#039;improvise pas super vendeur. Pour Jo\u00ebl Guillon convaincre un prospect est + une affaire de processus que de comportement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.institut-repere.com\/info\/vendre-ses-prestations-ed-2014-joel-guillon\/\" \/>\n<meta property=\"og:site_name\" content=\"Institut Rep\u00e8re\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Institut.Repere\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-28T13:29:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-03T07:43:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.institut-repere.com\/info\/wp-content\/uploads\/2014\/06\/Vendre-ses-prestations2-Joe.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"308\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Institut_Repere\" \/>\n<meta name=\"twitter:site\" content=\"@Institut_Repere\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.institut-repere.com\/info\/#organization\",\"name\":\"Institut Rep\\u00e8re\",\"url\":\"https:\/\/www.institut-repere.com\/info\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Institut.Repere\/\",\"https:\/\/www.linkedin.com\/school\/institut-repere\/\",\"https:\/\/www.youtube.com\/channel\/UCqAs9q6Hx9gX5WkYql7tquA\",\"https:\/\/twitter.com\/Institut_Repere\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.institut-repere.com\/info\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/www.institut-repere.com\/info\/wp-content\/uploads\/2020\/07\/LOGO_INSTITUT_REPERE_VEC.png\",\"width\":925,\"height\":339,\"caption\":\"Institut Rep\\u00e8re\"},\"image\":{\"@id\":\"https:\/\/www.institut-repere.com\/info\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.institut-repere.com\/info\/#website\",\"url\":\"https:\/\/www.institut-repere.com\/info\/\",\"name\":\"Institut Rep\\u00e8re\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.institut-repere.com\/info\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.institut-repere.com\/info\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.institut-repere.com\/info\/vendre-ses-prestations-ed-2014-joel-guillon\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/www.institut-repere.com\/info\/wp-content\/uploads\/2014\/06\/Vendre-ses-prestations2-Joe.jpg\",\"width\":200,\"height\":308,\"caption\":\"Vendre-ses-prestations2-Joe\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.institut-repere.com\/info\/vendre-ses-prestations-ed-2014-joel-guillon\/#webpage\",\"url\":\"https:\/\/www.institut-repere.com\/info\/vendre-ses-prestations-ed-2014-joel-guillon\/\",\"name\":\"Vendre ses prestations Ed 2014,, Joel Guillon - Institut Rep\\u00e8re\",\"isPartOf\":{\"@id\":\"https:\/\/www.institut-repere.com\/info\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.institut-repere.com\/info\/vendre-ses-prestations-ed-2014-joel-guillon\/#primaryimage\"},\"datePublished\":\"2014-06-28T13:29:13+00:00\",\"dateModified\":\"2022-02-03T07:43:47+00:00\",\"description\":\"Tout le monde ne s'improvise pas super vendeur. Pour Jo\\u00ebl Guillon convaincre un prospect est + une affaire de processus que de comportement.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.institut-repere.com\/info\/vendre-ses-prestations-ed-2014-joel-guillon\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.institut-repere.com\/info\/vendre-ses-prestations-ed-2014-joel-guillon\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.institut-repere.com\/info\/vendre-ses-prestations-ed-2014-joel-guillon\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.institut-repere.com\/info\/#\/schema\/person\/cdb3f2ed9b80d4f4bc357864ea52c370\"},\"headline\":\"Vendre ses prestations Ed 2014,, Joel Guillon\",\"datePublished\":\"2014-06-28T13:29:13+00:00\",\"dateModified\":\"2022-02-03T07:43:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.institut-repere.com\/info\/vendre-ses-prestations-ed-2014-joel-guillon\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/www.institut-repere.com\/info\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.institut-repere.com\/info\/vendre-ses-prestations-ed-2014-joel-guillon\/#primaryimage\"},\"articleSection\":\"Livre\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.institut-repere.com\/info\/vendre-ses-prestations-ed-2014-joel-guillon\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.institut-repere.com\/info\/#\/schema\/person\/cdb3f2ed9b80d4f4bc357864ea52c370\",\"name\":\"Institut Rep\\u00e8re\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.institut-repere.com\/info\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/www.institut-repere.com\/info\/wp-content\/uploads\/2025\/01\/Logo-IR-150x150.png\",\"caption\":\"Institut Rep\\u00e8re\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/www.institut-repere.com\/info\/wp-json\/wp\/v2\/posts\/5614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.institut-repere.com\/info\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.institut-repere.com\/info\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.institut-repere.com\/info\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.institut-repere.com\/info\/wp-json\/wp\/v2\/comments?post=5614"}],"version-history":[{"count":2,"href":"https:\/\/www.institut-repere.com\/info\/wp-json\/wp\/v2\/posts\/5614\/revisions"}],"predecessor-version":[{"id":7641,"href":"https:\/\/www.institut-repere.com\/info\/wp-json\/wp\/v2\/posts\/5614\/revisions\/7641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.institut-repere.com\/info\/wp-json\/wp\/v2\/media\/5613"}],"wp:attachment":[{"href":"https:\/\/www.institut-repere.com\/info\/wp-json\/wp\/v2\/media?parent=5614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.institut-repere.com\/info\/wp-json\/wp\/v2\/categories?post=5614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.institut-repere.com\/info\/wp-json\/wp\/v2\/tags?post=5614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}