{"id":4925,"date":"2009-03-09T14:21:21","date_gmt":"2009-03-09T13:21:21","guid":{"rendered":"https:\/\/institut-repere.com\/info\/2009\/03\/09\/misez-sur-les-ruptures-de-marche-par-b-sarazin\/"},"modified":"2009-03-09T14:21:21","modified_gmt":"2009-03-09T13:21:21","slug":"misez-sur-les-ruptures-de-marche-par-b-sarazin","status":"publish","type":"post","link":"https:\/\/www.institut-repere.com\/info\/misez-sur-les-ruptures-de-marche-par-b-sarazin\/","title":{"rendered":"Misez sur les ruptures de march\u00e9-par B.Sarazin"},"content":{"rendered":"<\/p>\n

20 histoires d’innovations r\u00e9ussies – Editions MILALMA  2007 Collection Envie de bouger<\/strong><\/p>\n

par Beno\u00eet SARAZIN<\/strong><\/p>\n

20 histoires d’entreprises qui ont v\u00e9cu des ruptures. Des situations o\u00f9 les \u00e9quilibre existants du march\u00e9 sont boulevers\u00e9s. Des drames dans lesquelles les \u00e9quipes font un pari apparemment impossible : tirer avantage de la rupture. Mais aussi les solutions inspirantes qu’elles ont appliqu\u00e9es pour r\u00e9ussir.
Les chapitres de ce livre permettent de plonger dans des domaines d’activit\u00e9 tr\u00e8s vari\u00e9s : La photographie, un march\u00e9 aux multiples ruptures, Salomon et l’Adventure Running, Lemonnier Transports et les ench\u00e8res invers\u00e9es, La presse \u00e9crite et l’Internet,
Hub T\u00e9l\u00e9com et les Hotspots wifi, Business Objects et la Business Intelligence,
6nergies et les r\u00e9seaux sociaux, LSO international et le tourisme \u00e9v\u00e8nementiel, TTE et la t\u00e9l\u00e9vision grand public,
Etc<\/p>\n

Chaque r\u00e9cit est \u00e9crit sur le ton captivant d’un roman. Les le\u00e7ons \u00e0 retenir sont d\u00e9crites \u00e0 la fin de chaque histoire. Elles sont r\u00e9sum\u00e9es dans le dernier chapitre qui liste 14 questions \u00e0 se poser lors d’une situation de march\u00e9 en rupture.<\/p>\n

Beno\u00eet Sarazin nous raconte, de fa\u00e7on concr\u00e8te et vivante, 20 aventures d’entreprises qui ont r\u00e9ussi \u00e0 innover lors de ruptures de march\u00e9 : comment elles les ont rep\u00e9r\u00e9es, comment elles ont pari\u00e9 sur ces ruptures et \u00e0 quel moment.
20 r\u00e9cits passionnants dans 20 march\u00e9s diff\u00e9rents qui nous donnent \u00e0 r\u00e9fl\u00e9chir sur nos propres march\u00e9s pour y d\u00e9tecter les ruptures en cours et celles \u00e0 venir.<\/p>\n

Beno\u00eet Sarazin<\/strong> : il a \u00e9t\u00e9 responsable marketing en entreprise pendant 20 ans dans les secteurs de l’informatique et des t\u00e9l\u00e9communications. C’est l\u00e0 qu’il a appris \u00e0 tirer avantage des ruptures qui bouleversent les march\u00e9s. En 2001, il fonde FarWind Consulting et formalise les m\u00e9thodes de gestion des ruptures. Dans son activit\u00e9 de conseil, il aide les entreprises \u00e0 r\u00e9ussir leurs innovations de rupture.
Lire un chapitre<\/a>
Le site de Benoit Sarazin <\/a><\/p>\n

Consulter nos formations du parcours PNL<\/a> :<\/strong><\/p>\n

Praticien PNL niveau I – 1\u00e8re partie : les fondamentaux<\/a><\/p>\n

Praticien PNL niveau I – 2\u00e8me partie<\/a><\/p>\n

Praticien PNL niveau II<\/a><\/p>\n

Ma\u00eetre praticien en PNL<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

20 histoires d’innovations r\u00e9ussies – Editions MILALMA  2007 Collection Envie de bouger par Beno\u00eet SARAZIN 20 histoires d’entreprises qui ont v\u00e9cu des ruptures. Des situations o\u00f9 les \u00e9quilibre existants du<\/p>\n","protected":false},"author":1,"featured_media":4924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[316],"tags":[],"class_list":["post-4925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livre"],"yoast_head":"\nMisez sur les ruptures de march\u00e9-par B.Sarazin - Institut Rep\u00e8re<\/title>\n<meta name=\"description\" content=\"Misez sur les ruptures de march\u00e9-par B.Sarazin - Institut Rep\u00e8re\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.institut-repere.com\/info\/misez-sur-les-ruptures-de-marche-par-b-sarazin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Misez sur les ruptures de march\u00e9-par B.Sarazin - 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